A broadening of not just the brand but also its marketplace is key to Cadillac’s key to its ultimate success. Not only has it brought out some interesting new cars, but it has also extended Cadillac’s reach by making a concerted effort to enter the European markets, with the Far East due to follow very shortly afterwards. The last of the traditional Cadillacs, production of the DeVille exists only to satisfy the diehards who consider Cadillac the world’s greatest brand, but are not prepared to mover over the cutting-edge body styling of the newer models. Sharing much of its hardware with the DTS – meaning a large and moderately powerful V8 and automatic hardware transmission – the conservative-looking DeVille is stuffed full of luxurious trim that buyers expect, but also adds in such technology as a night vision system and a stunning audio system. There is also an armour-plated version to the paranoid or the terminally unpopular.
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